I spoke yesterday to the pub for small robots Chanel I surLike! And I come today to tell those who are not yet aware that Peter Philips, Global Creative Director of Makeup for Chanel launches a digital platform dedicated to makeup the end of February!
We can only congratulate them! They certainly understood the potential and brand visibility on the Internet was huge. It just has to see the number of beauty blogs that exist (including mine = p), forums, but also Youtube channels. This will promote interactivity with the user, and affection for their brand. And finally, we can also expect a sense of belonging to a community on their dedicated site. Fans of cosmetics can navigate to find the expertise of professionals, new trends, but also to share their experiences beauty!
So Official Chanel surfing in 2011 on digital and web 2.0!
Hopefully other brands will take in the beauty of the seed ;-)
Hopefully other brands will take in the beauty of the seed ;-)
We are given to meeting you in late February to see what happens give!
PS: Do not forget, Geek is beautiful!
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